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Destinations are configured to hold the details of how to execute an activation and what data is sent out. Nearly all destinations need to be associated to a Trigger in order to be used (the only exception are Facebook Conversions API destinations, which are triggered on every tracking event and therefore don't need a specific activation trigger).

Activation Destinations can be added to the system using the Dashboard under Activate > Destinations and clicking on the New Destination button.

Dashboard Destination New

Destinations are divided in two types:

  • Native Destinations: Easy to configure destinations with several third-party partners where just the essential configurations are required. For detailed information see the Native Destinations.
  • Generic Destinations: These destinations give you complete control on how to activate your users and allow you to integrate with partners we don't support natively yet. For detailed information see the Generic Destinations.