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2023 Releases

Release 23.3.1​

March 20, 2023

In this release we set ourselves to enhance our Product Data import capabilities by supporting Google Product data following the Atom v1.0 specification.

Google Product data was already supported for files following the RSS v2.0 specification. With this change users can now provide XML files in both Atom and RSS formats. There is no UI change and no action the user needs to do when providing Google Product files in either format. The system will autodetect which XML specification the file is in and act accordingly to successfully ingest the product data.

All Changes​

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Fixed​

  • Support both Atom and RSS feed on product imports.

Release 23.3.0​

March 6, 2023

For this release, we aimed to improve data readability throughout the dashboard and have normalized the terminology used to refer to users and customers.

All Changes​

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Added​

  • Allow hiding empty/zero attributes in User Explorer.
  • Allow parsing timestamp attributes into a human-readable format in User Explorer.
  • Support activating phone ID types on Klaviyo.

Changed​

  • Rename Segment > Customer Details to Collect > User Explorer.
  • Rename Segment > Attributes to Segment > User Attributes.
  • Rename Segment > Experiments to Segment > A/B Experiments.
  • Normalize usage of the terms Customer and User in the dashboard.
  • Use [ ] instead of ( ) for rule list representation.

Removed​

  • Remove Retargetly integration.

Release 23.2.1​

February 20, 2023

For this release we have been mostly focused on:

  • Adding a Usage Report for allowing the visualization of system's monthly usage metrics;
  • Adding configurable Event Predictions, leveraging machine learning to predict the likelihood of a user performing an event. These can be used for creating segments of users who are likely to do an action, such as buying a product from a category or adding a product to their cart;
  • Supporting plaintext phone numbers as reliable and unreliable User IDs.

Usage Report​

In this release, we introduce a new type of report, the Usage Report. This report enables the understanding of the monthly evolution of system's usage metrics:

  • MTUs (Monthly Tracked Users): The number of individual users that generate one or more event within the calendar month;
  • Tracked Events: The number of tracked events within the calendar month;
  • Activations: The number of activation events within the calendar month;
  • Prediction Models: The highest number of prediction models configured in the system at any time within the calendar month.
  • Segments: The highest number of user segments configured in the system at any time within the calendar month.

Event Predictions​

Until now, Kevel Audience provided a fixed set of default Predictive Models that generated and updated predictive attributes that could be used to empower segmentation. With the introduction of Event Predictions, we now allow creating custom Predictive Model that enables predicting the likelihood of an user performing an event in the future. For more information, read the Predictions page.

All Changes​

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Added​

  • Usage report, featuring system's monthly usage metrics.
  • Custom predictive model that enables predicting the likelihood of an user performing an event.
  • Support for plaintext phone numbers as reliable and unreliable user ids.

Changed​

  • Restrict default attribute extraction options by aggregation type.

Release 23.2.0​

February 6, 2023

For this release we have been mostly focused on:

Deprecating Product Interaction Attributes​

In this release, we are deprecating all Product Interaction attributes whose name is derived by some value from the event that originated them. These attributes tend to work with fields that have a large number of unique values, such as product categories. This generates many attributes without immediate use, hampering performance and costs.

Rules that make use of these attributes should replace their definition by creating the appropriate user attribute. Existing segmentation rules that use deprecated attributes will provide a warning and helpers to create a user attribute to support the rule, as shown below. The helper will open the attribute creation page with the required information to replace the segment condition. This definition should be reviewed and adapted according to the business needs. Once the attribute is created the segment rule should be manually updated to use the new attribute.

For further information, read the deprecation guide.

Cloning and Deleting Attributes​

To provide a consistent user experience for managing entities on the dashboard, it is now possible to clone and delete an attribute while viewing its details.

All Changes​

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Added​

  • Ability to clone and delete attributes from the user attribute rule interface.
  • Add operator array contains any to category lists when creating user attributes.

Changed​

  • Reduce default retention period for Match, Activation and Cookie Sync events from 100 to 40 days.
  • Remove some non-compatible operators for user created attributes when creating segmentation rules.

Deprecated​

  • Product Interaction Attributes.

Release 23.1.1​

January 23, 2023

For this release we have been mostly focused on:

Displaying HTTP Requests for Kevel UserDB​

Given that Kevel UserDB is a specialized webhook destination, it is now possible for users to have access to the HTTP requests a given configuration will result in.

Simplifying the Creation of User Attributes​

Creating attributes using product-related fields was troublesome, as different events use different schemas, under product, products, or lineItems. This feature introduces a new selector, Products and LineItems, which provides an abstraction for all those schemas.

The field selector dropdown was also reorganized to provide shortcuts to other commonly used fields.

This change will considerably simplify the user experience of defining most new user attributes.

All Changes​

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Added​

  • Display HTTP requests for a given Kevel UserDB configuration.
  • Provide a unified event field selector for Products and LineItems in the attribute creation form.
  • Add a link to the segment definition from the configured Destination's Activated Parameters.

Changed​

  • Allow activating attributes as well as segments on Kevel UserDB destination.
  • Improve accessibility to commonly used fields in the attribute creation form.
  • When creating a Destination, adding a new Activated Parameters item now defaults to a Segment.
  • Round Average Order Value and Predicted CLV values in Segment Insights.

Release 23.1.0​

January 9, 2023

For this release we have been mostly focused on:

Custom Kevel UserDB Destinations as Webhooks​

The Kevel UserDB is a specialized webhook destination. This release introduces the possibility of cloning a Kevel UserDB destination as a generic webhook. The new destination will be pre-populated with the configurations of the native Kevel UserDB destination and can then be fully customized.

All Changes​

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Added​

  • Add button to clone a Kevel UserDB destination as a webhook.
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