Event Forwarding

Kevel Audience allows you to forward events collected by the platform, through its various event collection methods, to third-party platforms. Contrary to User Data Destinations, Event Forwarding Destinations receive transformed event data instead of user attributes and do not require setting up Triggers to initiate the forwarding process; instead, events are forwarded as they are collected, based on the filtering and transformation rules defined in each destination.

You may add Event Forwarding Destinations to the system using the Dashboard under Activate > Destinations and clicking on the New Destination button. Then, find the Event Forwarding section and select the desired destination type.