Products

Export your product catalog and import them into the CDP.

Use cases

• Augment product-related tracking events.
• Augment orders with product-related details.
• Correct product data in orders.

We have support for importing product information in the following formats:

Supported schemas

• Google Product data following the RSS v2.0 or Atom v1.0 specifications. All required fields by Google need to be present in the catalog sent to Audience. These fields are transformed to meet our schema.
• JSON lines, only id field is required. However, we recommend, for the sake of consistency to have the same fields related to products or lineitems in e-commerce events.

Importing product data allows for product-related tracking events to be complemented with the products' information even if the original event did not include them.

For more information, see the Product Feed documentation.

Product Import Results

A completed product import presents details in four main sections.

Firstly, there are the configuration parameters of the report and its status. This section is present for product imports of all statuses (Queued, In Progress, Completed, Cancelled, and Failed), whereas the remaining only exists for completed product imports. (1)

Then, there is an overview of the imported products. The "File Items Count" represents the total number of products present in the file, and the "Successfully Imported Products Overview" is a table detailing the total number of valid products in the file, as well as how many of them were (or will be, if it is a dry run) added, updated, or remained unchanged. (2)

There is also a sample table, which allows you to inspect a sample of the imported products. When expanded, it displays a table with the first and last five elements read from the file, which can be clicked to open a detailed overview. (3)

Finally, there is a summary table of all the issues on the import. It provides hints on why a value for a column was considered an issue and how many items have the issue, as well as what that means in the total number of items in percentage. Import errors invalidate the entry, resulting in it being discarded during the import. (4)