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2025 Releases

Release 25.8.0​

August 4, 2025

This release introduces a new way to activate and sync segments with Kevel Ad Server, along with enhanced attribution support through network-specific order events.

Kevel Native Segments​

Users can now use the new Kevel Native Segments destination to seamlessly synchronize Kevel Audience's segments with Kevel Ad Server.

Segments may be activated while configuring the destination:

Or when editing a segment:

Audience will periodically synchronize the activated segments with Kevel Ad Server, providing each segment's name, description, category, total reach, and 28-day reach.

This feature is currently available to all customers except those whitelisted for Kevel Forecast’s Static Segments. Support for customers using Forecast Static Segments will be added soon.

For more details, please refer to the documentation on Native Destinations.

Network ID Support in Order Place Events​

We now support the networkId field in Order Place events, allowing users to specify which Kevel Network the transaction should be considered for attribution. This also enhances segmentation by enabling the creation of user attributes based on those events.

This field is supported both in tracking events and in offline imports.

All Changes​

Click here for the complete list of changes

Added​

  • Support for networkId in Order Place events, allowing users to specify which Kevel network order data should be sent to.
  • Introduced Kevel Native Segments destination for synchronizing Kevel Audience's segments with Kevel Ad Server.

Removed​

  • The Adestra destination option has been removed and is no longer available in the dashboard.

Release 25.7.1​

July 21, 2025

This release introduces a simplified setup for the Kevel UserDB Destination, which no longer requires users to provide an API key and instead offers a selection of whitelisted networkIds. Additionally, the Activated Parameters widget has been improved with larger input fields and automatic ellipsis display for overflowing text, enhancing usability and making it easier to identify truncated or incomplete entries.

Kevel UserDB Destination No Longer Requires the User to Provide an API Key​

The Kevel UserDB Destination no longer requires the user to provide an API key. Instead, the user is given a list of whitelisted networkIds to select from.

Improved Activated Parameters User Experience​

The input fields in the Activated Parameters widget have been enhanced for better usability. They are now larger and automatically display an ellipsis (...) when the input text exceeds the visible area. This visual cue helps users quickly identify truncated values, making it easier to spot input errors or incomplete entries at a glance.

All Changes​

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Changed​

  • Kevel UserDB Destination no longer requires the user to provide an API key.
  • Improved Activated Parameters User Experience.
  • Forecast toggle removed from the UserDB destination. Now visible only to customers whitelisted for the Static Segments feature.

Release 25.6.1​

June 23, 2025

This release focused on performance improvements and UX improvements.

Allow Selecting Table's Page Size in Dashboard​

Users can now select how many rows to show per table in all Dashboard tables.

All Changes​

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Changed​

  • Allow selecting page size in dashboard tables.

Release 25.6.0​

June 16, 2025

This release introduces the option to upload files to be used in offline data imports directly from the browser.

Allow Uploading Files in Offline Imports​

Users can now upload files straight from the browser in the offline import creation forms.

All Changes​

Click here for the complete list of changes

Added​

  • Allow uploading files in offline imports.

Removed​

  • Removed the number of activations from the Usage Report.

Fixed​

  • Fix offline imports from s3 sources with path containing spaces.

Release 25.5.0​

May 27, 2025

This release added support for using Imported Attributes as Activated Parameters in Destinations, streamlining the import and activation of user data.

Add Imported Attributes to Destinations' Activated Parameters​

User Data imports can now specify a list of Destinations to which any attribute name found in the import should be added as an Attribute Activated Parameter. See the documentation for more details.

All Changes​

Click here for the complete list of changes

Added​

  • User imports can add imported attributes to Destinations' Activated Parameters

Release 25.3.2​

March 31, 2025

This release focused on performance improvements and bug fixes.

All Changes​

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Changed​

  • Made activated static parameters' Forecast syncing help tooltip more clear.

Release 25.3.1​

March 17, 2025

This release introduced UserDB Activated Static Parameters' Forecast Syncing (BETA), ensuring that activation parameters for UserDB destinations are instantly accessible for forecasting.

UserDB Activated Static Parameters' Forecast Syncing (BETA)​

UserDB destination's activation parameters can now be synced with Forecast upon activation, making them immediately available for predictions.

Beware, only static attributes or segments, whose values should not change over time, should be toggled here. Sending dynamic properties to Forecast will hinder their prediction performance. You can see some examples of what should constitute a dynamic property in the destination's documentation.

All Changes​

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Added​

  • UserDB activated static parameters' Forecast syncing (BETA).
  • QuickSight User Dataset now contains events.campaigns.impression.first.timestamp, a list of the first impression timestamp for each campaign of the user (up to the 75 most recent campaigns the user has impressions in ads served with the Kevel Ad Server).

Release 25.3.0​

March 3, 2025

This release focused on performance and UX improvements.

All Changes​

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Added​

Changed​

  • Activation outputs using defined activated parameters are now constructed using the user-defined order instead of alphabetical order.

Release 25.2.0​

February 18, 2025

This release introduces support for advanced user attribute definition via intra-event aggregation.

Intra-Event Aggregation​

Users can now leverage intra-event aggregation to define new user attributes using custom JSONPath expressions, as highlighted below. These attributes can then be used to create segments or serve as key data points for deeper insights, such as Spend by Category.

For more details and instructions on common use cases, please refer to the documentation on value extractors.

All Changes​

Click here for the complete list of changes

Added​

  • Support new user attributes based on intra-event aggregation
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