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2025 Releases

Release 25.3.1​

March 17, 2025

This release introduced UserDB Activated Static Parameters' Forecast Syncing (BETA), ensuring that activation parameters for UserDB destinations are instantly accessible for forecasting.

UserDB Activated Static Parameters' Forecast Syncing (BETA)​

UserDB destination's activation parameters can now be synced with Forecast upon activation, making them immediately available for predictions.

Beware, only static attributes or segments, whose values should not change over time, should be toggled here. Sending dynamic properties to Forecast will hinder their prediction performance. You can see some examples of what should constitute a dynamic property in the destination's documentation.

All Changes​

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Added​

  • UserDB activated static parameters' Forecast syncing (BETA).
  • QuickSight User Dataset now contains events.campaigns.impression.first.timestamp, a list of the first impression timestamp for each campaign of the user (up to the 75 most recent campaigns the user has impressions in ads served with the Kevel Ad Server).

Release 25.3.0​

March 3, 2025

This release focused on performance and UX improvements.

All Changes​

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Added​

Changed​

  • Activation outputs using defined activated parameters are now constructed using the user-defined order instead of alphabetical order.

Release 25.2.0​

February 18, 2025

This release introduces support for advanced user attribute definition via intra-event aggregation.

Intra-Event Aggregation​

Users can now leverage intra-event aggregation to define new user attributes using custom JSONPath expressions, as highlighted below. These attributes can then be used to create segments or serve as key data points for deeper insights, such as Spend by Category.

For more details and instructions on common use cases, please refer to the documentation on value extractors.

All Changes​

Click here for the complete list of changes

Added​

  • Support new user attributes based on intra-event aggregation
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